J. Walter Thompson Company. John R. Maher Papers, 1970-1987 and undated

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J. Walter Thompson Company. John R. Maher Papers, 1970-1987 and undated

http://library.duke.edu/rubenstein/findingaids/jwtmaherjohn/

Founded in 1864, the J. Walter Thompson company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. John R. Maher was an executive for JWT specializing in corporate development as well as account management. The John R. Maher Papers date from 1974 through 1986, with the bulk of the material spanning 1985-1986, roughly the period during which Maher managed corporate development for JWT. The collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about and so called The materials include correspondence,reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. mega mergers mega agencies.

3 Linear Feet; 2100 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359740

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J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...